Rightboat names VP of sales, OEM and dealer markets

Online boat sales platform Rightboat has appointed Charlie Jefferson as vice president of sales, OEM and dealer markets.

Jefferson brings more than 18 years of industry experience to the role with expertise in digital transformation, OEM strategy and high-impact sales leadership. Rightboat is continuing a period of rapid expansion, having recently expanded its US team and launching a new partnership to aid used charter boat sales.

As VP of sales, Jefferson will lead Rightboat’s strategic initiatives for OEMs and dealer networks, focusing on building long-term commercial partnerships and delivering scalable growth solutions.

Since 2007, Jefferson has worked with global marine manufacturers, dealers and brokers, with a background that includes leadership roles in strategic consulting, client development and data-driven advertising technologies.

“Charlie’s arrival is a gamechanger for Rightboat,” says Ian Atkins, CEO of Rightboat. “I first met Charlie in Seattle way back in 2007, when he joined boats.com. He made an early impression and his career growth has been impressive ever since. Charlie’s first project will be launching our new OEM product suite—a major milestone for our platform.”

“I am honored and enthusiastic to join Rightboat’s leadership, recognising its immense potential for transformative expansion in the global marine market,” says Jefferson. “The boating sector, like the automotive industry before it, is ripe for digital innovation and diverse online marketplaces.”

Rightboat aims to connect buyers with their ideal boats, all while maintaining fair fees for brokers.

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